Topnotch Saves Mercury!!!! - The Mustang Source

*Topnotch* · 2/20/08, 7:50 PM

FORD GOES GLOBAL FOR MERCURY!

MERCURY CAPRI based on the Mazda MX5
MERCURY COMET based on the Ford Focus Coupe-Cabriolet
MERCURY MACRO based on the Ford S-Max
MERCURY MARAUDER based on the FPV Falcon GT
MERCURY MARQUIS based on the Ford Falcon G-Series
MERCURY META based on the Ford Kuga
MERCURY MICRO based on the Ford Ka
MERCURY MONDEO based on the Ford Mondeo

karman · 2/20/08, 8:17 PM

Yes it could.

No, they won't do it soon enough.

*jsaylor* · 2/20/08, 8:30 PM

I've long thought that the Mondeo and S-Max would make easy Mercury offerings with the simple addition of a waterfall grille...and now we see that this is indeed the case. The only changes I would make......

I think the old Mercury Cosmopolitan nameplate would be perfect for a Merc-i-fied Focus RHT. Suits the car and the primarily female clientele the model is likely to attract.

I would likely go with a Fiesta based product instead of the smaller Ka, and for such a small, sport hatchback I think the Comet name would be perfect.

A fantastic job in any case.

bob · 2/20/08, 10:02 PM

I gotta ask, whats Mercury's mission? I can only think, tarted up Fords for people who liked what they made in the late 70's.

I like the idea of Mercury using Ford's global assets to bring neat cars to the US market. Ford NA could stick to producing local hardware while Mercury becomes the european flavor brand, it would take alot of hard work to turn the ship around, but the results might be worth it.

Red Star · 2/20/08, 10:45 PM

I'm against this idea simply because it failed many times in the past, for Ford, GM and Chrysler. Latest example is Opel/Saturn.

Hollywood_North GT · 2/21/08, 5:22 AM

As much as I like this idea, Ford needs to shore up its core requisite brand identity. Mercury - even Euro flavored ones - would simply confuse buyers too much, create too much duplication and cannibalization within a corporation already struggling for sales...beyond which I think the brand is past its prime...for the time being. Certainly in Europe (which is about 750,000,000 people) Ford doesn't need any spin-off brands. It does very well just as Ford, thank you very much.

Bring over some of the Euro Fords AS Fords and strengthen the Blue Oval's North American image. Give us the following cars (with variations and trim levels within each model) >>

- Next Taurus (possibly with some 427/Interceptor influences, or, alternatively, Iosis influence)
- Mondeo
- New Focus
- New Fiesta
- Mustang

With the exception of Mustang and possibly Taurus, give us Ford of Europe's kinetic design language for the cars.

For the truck/SUV/CUV lineup, stay with, and refine, the new three bar grille look.

*05fordgt* · 2/21/08, 9:50 AM

I'm with Redstar and Hollywood. IF they were to bring in these cars, THEY NEED TO BE FORDS!!!! You all have to realize. How many Mercury dealers are there in the country. Less than 1500? This won't work. And these cars are known to the world buyers as Fords, not Mercurys. Now, I may be on the side because I sell Fords, but there aren't enough good reasons to give all the cars that would sell WELL to Mercury, a dying brand. If you have all these nice vehicles, that people want, then you are going to sell them at every Ford dealer there is. If for some reason, they want to sell upscale versions of them at Mercury dealers, then fine. BUT GIVE THE CORE VEHICLES TO FORD!! I'll take the new FPV-GT in blue in a 6-speed.

*Treadhead* · 7/22/08, 7:49 PM

An FPV Falcon GT marauding as a Mercury is fine with me as long as it gets here! (And if I can afford it that is)

*05fordgt* · 7/22/08, 9:55 PM

Quote:

Originally Posted by Treadhead

An FPV Falcon GT marauding as a Mercury is fine with me as long as it gets here! (And if I can afford it that is)

And what about Ford? Wouldn't you think that the Blue Oval should get this car before the Waterfall, since it is A FORD down under, and Falcon already has history AS A FORD?

*Treadhead* · 7/25/08, 1:18 AM

Quote:

Originally Posted by 05fordgt

And what about Ford? Wouldn't you think that the Blue Oval should get this car before the Waterfall, since it is A FORD down under, and Falcon already has history AS A FORD?

I would love nothing better than for the Falcon to come here as a Ford but, I won't cry if shows up as a Mercury either as long as it gets here.

*jsaylor* · 7/25/08, 7:47 PM

Quote:

Originally Posted by Hollywood_North GT

- Next Taurus (possibly with some 427/Interceptor influences, or, alternatively, Iosis influence)

If Mulally throws his weight behind keeping the Taurus name for a grwd-based replacement for the fwd model, which is still the plan amazingly enough, I will take back anything good I have ever said about the man and declare him, officially, an idiot. In fact, issues like this are what still give me pause about the man. Difficult as it may be to believe he was truly blissfully unaware of just how much of a boat anchor resuming the Taurus name would be for a car, even a bland front driver. Granted Five Hundred as a stand alone badge wasn't an eventuality crafted in a fit of genius......but Taurus was and is arguably no better.

Burgeoning retro backlash be d*****, Ford has so many great and appropriate names from the past crowding the bench that the notion of retaining the Taurus moniker engenders a heartfelt response of.......WTF? Try Galaxie (there has never been a cooler name for a full size car....ever), or Fairlane, or even Falcon on for size guys, any of 'em beat the holy Hell out of Taurus.

Moosetang · 7/25/08, 11:50 PM

Quote:

Originally Posted by jsaylor

If Mulally throws his weight behind keeping the Taurus name for a grwd-based replacement for the fwd model, which is still the plan amazingly enough, I will take back anything good I have ever said about the man and declare him, officially, an idiot. In fact, issues like this are what still give me pause about the man. Difficult as it may be to believe he was truly blissfully unaware of just how much of a boat anchor resuming the Taurus name would be for a car, even a bland front driver. Granted Five Hundred as a stand alone badge wasn't an eventuality crafted in a fit of genius......but Taurus was and is arguably no better.

Burgeoning retro backlash be d*****, Ford has so many great and appropriate names from the past crowding the bench that the notion of retaining the Taurus moniker engenders a heartfelt response of.......WTF? Try Galaxie (there has never been a cooler name for a full size car....ever), or Fairlane, or even Falcon on for size guys, any of 'em beat the holy Hell out of Taurus.

Heh, the guy sold planes known by their numbers for years, I'm not all that surprised names are his Achilles heel. Interceptor should be the name bar none, IMO, but I guess we just have to wait and see.

*hiznherponies* · 7/28/08, 4:14 PM

Quote:

Originally Posted by Moosetang

Heh, the guy sold planes known by their numbers for years, I'm not all that surprised names are his Achilles heel. Interceptor should be the name bar none, IMO, but I guess we just have to wait and see.

Well, we'll be seeing how well he(Mually) did at Boeing soon, as they should start delivering those planes soon, if the airlines don't call off the deals.

jacostang · 7/28/08, 6:06 PM

Quote:

Originally Posted by Treadhead

An FPV Falcon GT marauding as a Mercury is fine with me as long as it gets here! (And if I can afford it that is)

Meeee Tooo!!!

Moosetang · 7/28/08, 6:12 PM

Quote:

Originally Posted by hiznherponies

Well, we'll be seeing how well he(Mually) did at Boeing soon, as they should start delivering those planes soon, if the airlines don't call off the deals.

He helped conceive the 787, and set its specs. But if you want to see products covered in his fingerprints look at the 777 line.

*hiznherponies* · 7/28/08, 9:16 PM

Yea, I know his resume well!!

2/20/08, 7:50 PM	#1
Topnotch Team Mustang Source Join Date: January 31, 2004 Posts: 2,069	Could this just save Mercury in the short term? FORD GOES GLOBAL FOR MERCURY! MERCURY CAPRI based on the Mazda MX5 MERCURY COMET based on the Ford Focus Coupe-Cabriolet MERCURY MACRO based on the Ford S-Max MERCURY MARAUDER based on the FPV Falcon GT MERCURY MARQUIS based on the Ford Falcon G-Series MERCURY META based on the Ford Kuga MERCURY MICRO based on the Ford Ka MERCURY MONDEO based on the Ford Mondeo Attached Thumbnails __________________ 2014 COY5.OTE

2/20/08, 10:02 PM	#4
bob Shelby GT350 Member Join Date: May 16, 2004 Location: Newport News, Va Car: 2009 Perf. White GT500 Posts: 2,340	I gotta ask, whats Mercury's mission? I can only think, tarted up Fords for people who liked what they made in the late 70's. I like the idea of Mercury using Ford's global assets to bring neat cars to the US market. Ford NA could stick to producing local hardware while Mercury becomes the european flavor brand, it would take alot of hard work to turn the ship around, but the results might be worth it. __________________ 2009 Performance White/Blue GT500 - Born 12/12/2008 - #2969 of 3004 coupes and is #648 of 651 Performance White coupes.

2/20/08, 10:45 PM	#5
Red Star TMS Post # 1,000,000 Zoran Join Date: January 30, 2004 Location: Wisconsin / Serbia Car: '08 Fusion, '05 F-150, '00 Mustang Posts: 8,095 Images: 7	I'm against this idea simply because it failed many times in the past, for Ford, GM and Chrysler. Latest example is Opel/Saturn. __________________ КОСОВО ЈЕ СРБИЈА!

2/21/08, 5:22 AM	#6
Hollywood_North GT Closet American Join Date: July 17, 2005 Location: Vancouver, BC (Hollywood North) Car: 2007 Mustang GT Premium Posts: 5,831	As much as I like this idea, Ford needs to shore up its core requisite brand identity. Mercury - even Euro flavored ones - would simply confuse buyers too much, create too much duplication and cannibalization within a corporation already struggling for sales...beyond which I think the brand is past its prime...for the time being. Certainly in Europe (which is about 750,000,000 people) Ford doesn't need any spin-off brands. It does very well just as Ford, thank you very much. Bring over some of the Euro Fords AS Fords and strengthen the Blue Oval's North American image. Give us the following cars (with variations and trim levels within each model) >> - Next Taurus (possibly with some 427/Interceptor influences, or, alternatively, Iosis influence) - Mondeo - New Focus - New Fiesta - Mustang With the exception of Mustang and possibly Taurus, give us Ford of Europe's kinetic design language for the cars. For the truck/SUV/CUV lineup, stay with, and refine, the new three bar grille look. __________________ 2007 REDFIRE 5-SPD GT COUPE ORDERED 31/01/07 - SERIALIZED 20/02/07 - BUILD WEEK 05/03/07 - DELIVERED 14/04/07: INT UPGRADE PKG (18G) \| PREM TRIM PKG (68B) \| CHARCOAL INSTRUMENT PANEL APPLIQUE (67D) \| COMFORT GROUP (53B) \| DVD NAV SYS (58X) \| SIRIUS SAT RADIO (50S) \| MOBILE EASE (602) \| SEAT SIDE AIRBG (43A) \| ACTIVE ANTI-THFT (14A) \| 18" PREM FANBLADE WHEELS (64E) \| WHEEL LOCKING KIT (17L) RED & BLACK KATZKIN 'BLACK WIDOW' INTERIOR TREATMENT \| AUTO-DIMMING ELECTROCHROMIC MIRROR WITH HOMELINK, TEMPERATURE & COMPASS \| BF GOODRICH KDW II 255 45 R18 TIRES X 4 \| MIDWEST MIRROR COVERS \| PAINTED CALIPERS \| STEEDA CAI/SCT III TUNE \| FRPP EXHAUST \| CDC SEQUENTIALS

2/21/08, 9:50 AM	#7
05fordgt Team Mustang Source Jeff Join Date: June 19, 2004 Location: Chalfont, PA Car: 2006 Mustang GT 5-speed Posts: 5,908	I'm with Redstar and Hollywood. IF they were to bring in these cars, THEY NEED TO BE FORDS!!!! You all have to realize. How many Mercury dealers are there in the country. Less than 1500? This won't work. And these cars are known to the world buyers as Fords, not Mercurys. Now, I may be on the side because I sell Fords, but there aren't enough good reasons to give all the cars that would sell WELL to Mercury, a dying brand. If you have all these nice vehicles, that people want, then you are going to sell them at every Ford dealer there is. If for some reason, they want to sell upscale versions of them at Mercury dealers, then fine. BUT GIVE THE CORE VEHICLES TO FORD!! I'll take the new FPV-GT in blue in a 6-speed. __________________ Jeff Greenly , aka 05fordgt. On BadPonyClub.com, I'm 06VistaBlueGT (come on over and join) Sales Consultant (and certified car crazy), 11+ years running same store Yocum Ford, Lansdale PA, 215-855-1153 2006 Mustang GT: Vista Blue, Dk Charcoal Leather, 5-speed Modifications: Performance & Engine Bay: Airaid CAI; Tillman Speed Tune, American Racing Long Tubes, Catted H-Pipe; Borla Stingers; Painted (to match car) Strut Tower Brace; Redline Tuning QL Elite hood struts, Midwest Auto Engine Plenum Cover & Rad Cover Extensions; UPR Satin Strut Caps; Steeda Brushed Fuse Box Cover Exterior: 10" Painted Stripes- Performance White, 18" Shelby CS67 wheels, GT/CS Rear Bumper, CDC Classic Chin, Street Scene Ducktail Spoiler & Center Mounted Fog Light Grill, w/tribar pony emblem; Blue Painted Calipers by G2; Web Electric Sequentials; Midwest Auto Vista Blue Mirror Caps,; ULCC Chrome Taillight bezels Interior & Trunk Pioneer AVIC-D3 NAV/DVD HU; Custom "Mach1 Style" Stitched Seat Inserts; Ultimate Pedals Frosted Anti-Slip Pedals; MGW Satin Aluminum E-Brake Handle; Redline Leather E-Brake boot; Custom Embroidered TriBar Headrest & Seatbelt Wraps; NinoSport Blue Vinyl Doorsill Lettering; Blue Door Welting; GDM Custom Trunklid Mat (06VistaBlueGT); GT Concepts LED Trunk Lights.

2/20/08, 8:30 PM	#3
jsaylor Team Mustang Source Join Date: January 29, 2004 Posts: 2,105	I've long thought that the Mondeo and S-Max would make easy Mercury offerings with the simple addition of a waterfall grille...and now we see that this is indeed the case. The only changes I would make...... I think the old Mercury Cosmopolitan nameplate would be perfect for a Merc-i-fied Focus RHT. Suits the car and the primarily female clientele the model is likely to attract. I would likely go with a Fiesta based product instead of the smaller Ka, and for such a small, sport hatchback I think the Comet name would be perfect. A fantastic job in any case.

7/22/08, 7:49 PM	#8
Treadhead Team Mustang Source Jimmy Join Date: June 28, 2004 Location: Fort Worth,Tx Car: '05 Mustang GT Posts: 2,372 Images: 29	An FPV Falcon GT marauding as a Mercury is fine with me as long as it gets here! (And if I can afford it that is) __________________ 2005 Mustang GT Premium ordered 10-12-04: Windveil Blue ,Drk Charcoal,IUP,Side Airbags,Active Anti-Theft,Upgrade Wheels and Locking Lug Kit. Arrived:02-24-05 Mods: 18x8 Motegi Hyper Black DPK's with 255/45 BFG T/A G-Force KDW NT's. Flowmaster A/T's; MGW Shifter 2011 Mustang GT Premium Sterling Gray ordered 7-22-10 "Health nuts are going to feel stupid someday,lying in a hospital,dying of nothing." Red Foxx.

7/28/08, 9:16 PM	#16
hiznherponies Team Mustang Source John Join Date: September 3, 2004 Location: Beautiful New Hampshire!!! Car: '07 Mustang GT Posts: 839	Yea, I know his resume well!! __________________ Gone but not forgotten!! '07 Alloy Grey Mustang GT "Black Betty"(yes, I know, its not black!!), Auto, 18" Polished, IUP, Mods: Cut (one coil) rear springs, FRPP X-pipe, M/T ET Street D/R's for racing. MRT sequentials, Window tint, Intake plenum cover, Bassani axle-backs, JLT2, BamaChips Tunes, CHE anti-squat brackets. Other 'stangs: 1966 Mustang coupe w/ 351w, 1984.5 GT-350, both under the resto-mod knife!!!!

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