Mustang Blue Cologne Coming This Summer - The Mustang Source

**TMSBrad** · 5/29/08, 1:54 PM

MUSTANG BLUE – THE NEW FRAGRANCE FOR MEN:
CONFIDENT.SEXY.POWERFUL.

Following the successful launch of the Mustang fragrance brand, the second in the franchise debuts in stores June 2008

New York, NY (March 28, 2008) – Aramis and Designer Fragrances, a division of a subsidiary of The Estée Lauder Companies Inc., announces the introduction of Mustang Blue, a new fragrance for men. Mustang Blue is the definition of confident, sexy and powerful for the Mustang man. Experience the exhilaration of the blue sky, the energy of the waves against the shore and the freedom of the wide open road ahead. Mustang Blue evokes a desire for adventure which makes this fragrance the perfect blue sensation.

"The Mustang fragrance had a tremendous reception from Mustang fans as well as others who appreciate the iconic American brand,” says Robin Mason, Vice President of Global Marketing. “The first Mustang fragrance appealed to his bold, daring and legendary side as he drove through the west. Mustang Blue further defines the Mustang man by exploring his adventuresome side via a drive along the California coastline. Mustang Blue will appeal to men who aspire to the freedom of the outdoors, the power of the engine and the confidence to show off their sexier side. Anything is possible in a Mustang,” adds Mason.

“We are pleased to partner again with Aramis and Designer Fragrances because they are global leaders in this arena. Together we launched the first Mustang fragrance which became a natural lifestyle extension of this iconic American brand. We tapped into a new demand for fragrance that appealed to the Mustang Man and the Mustang fan base, “ states John Nens, Director, Global Brand Licensing, Ford Motor Company. “We are very excited to launch Mustang Blue because it continues to celebrate the Mustang Man on a new journey,”

Mustang Blue, The New Men’s Fragrance

“Fresh, aquatic ingredients infused with sage, basil and sandalwood combine to make a clean, clear and compelling fragrance,” says Trudi Loren, Vice President, Corporate Fragrance Development Worldwide for The Estée Lauder Companies Inc. “Mustang Blue confidently accentuates who the Mustang man is; a man who knows how to enjoy the adventure of life.”

The fragrance is infused with mint and basil to boost the tantalizing top. At the heart is an aromatic exhale of geranium, sage and artemisia. A cool and crisp intensity radiates from a high-spirited essence of pine and cedarleaf, while the perfect freshness that features spicy, wet cardamom, clove leaf and cypress transports the senses through an intriguing voyage.
The sensual masculine back infuses rugged sandalwood with an intoxicating earthy blend of hay and patchouli to create a super sexy, masculine scent.

The Mustang Blue fragrance line includes: 1.0oz/30ml Cologne Spray (SRP: $20); 1.7oz/50ml Cologne Spray (SRP: $25); 3.4oz/100ml Cologne Spray (SRP: $32). The Mustang Blue scent will also be available in a 3.4oz/100ml After Shave (SRP: $25). Mustang Blue, the new fragrance for men will launch in June 2008 to retailers nationwide including Sears, JCPenney and Kohl’s and rollout to mass merchandisers and chain drug stores in July of 2008.

The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 135 countries and territories under well-recognized brand names, including Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M-A-C, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, Good Skin(TM), Grassroots, Sean John, Missoni, Daisy Fuentes, Tom Ford Beauty, Mustang, Coach and Ojon.

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With more than 280,000 employees and more than 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordvehicles.com.

Mustang is one of the greatest automotive sales success stories of all time. Nearly one out of every two sports cars sold in the United States is a Mustang, and remains one of the hottest-selling cars in America. It’s also America’s best-selling convertible.

karman · 5/29/08, 2:02 PM

Oh great...

I'll have to buy it.
It matches my car and the downstairs bathroom.

**05stangkc** · 5/29/08, 5:35 PM

What, No Cobra!

That would SSSSSSSSSSSSSSSSSsmell Good!

KC

shaun_beauchamp · 5/29/08, 5:43 PM

I am just about out of the first version, so I'll go ahead and switch to my "summer" fragrance...Blue.

Spirit · 5/29/08, 8:13 PM

Will it be available in the same stores as last year's fragrance? I got two bottles last year. Blue fragrance, for my blue car.

*05fordgt* · 5/29/08, 8:21 PM

Quote:

Originally Posted by Spirit

Will it be available in the same stores as last year's fragrance? I got two bottles last year. Blue fragrance, for my blue car.

Same here Sprint. The container the bottle comes in, looks Vista Blue!

lowblustang00 · 5/29/08, 8:35 PM

Did you guys buy the mustang fingernail polish that matched your cars too.

karman · 5/29/08, 8:45 PM

Quote:

Originally Posted by lowblustang00

Did you guys buy the mustang fingernail polish that matched your cars too.

Mine said "Touch Up Paint" on it and had a dandy applicator.

05GT-O.C.D. · 5/29/08, 9:14 PM

I tend to like the lighter scents - I may try this one... the tester in the store at least.

Dougxox · 5/29/08, 10:25 PM

GF loves the first one, she should love this one too from the list of stuff in it.... may just have to go....

And it will match my car too....

Spirit · 5/30/08, 6:52 PM

Quote:

Originally Posted by 05fordgt

Same here Sprint. The container the bottle comes in, looks Vista Blue!

And the bottle looks Windveil Blue.

Spirit · 5/30/08, 6:55 PM

Quote:

Originally Posted by karman

Mine said "Touch Up Paint" on it and had a dandy applicator.

Hmmm.

QuarterHorse · 5/31/08, 5:52 PM

Cool. I've got the original version. I'll be sure to pick up a bottle.

edumspeed · 5/31/08, 10:15 PM

Can hardly wait to get it!!!

killer66 · 6/1/08, 10:28 PM

Can't wait. My 66 smells like like the current Mustang cologne. My 08 will smell like Mustang Blue (after the new car smell goes away).

HUTZLERGT · 6/2/08, 1:53 PM

What no cologne offered with Legend Lime? Why do the guys in blue get to have all the fun

edumspeed · 6/2/08, 8:59 PM

topbliss · 6/6/08, 2:18 PM

look what I just bought at Sears

Smells really good too! I think its better then the first gen cologne..

StangMahn · 6/9/08, 1:45 PM

you can get it at sears, where else?

topbliss · 6/9/08, 1:56 PM

check here at their website..

http://www.mustangformen.com/index.tmpl?ngextredir=1

Quote:

Originally Posted by StangMahn

you can get it at sears, where else?

5/29/08, 1:54 PM	#1
TMSBrad Administrator Brad Join Date: January 29, 2004 Location: Vestavia Hills, Ala. Posts: 8,870 Images: 23987	Mustang Blue Cologne Coming This Summer MUSTANG BLUE – THE NEW FRAGRANCE FOR MEN: CONFIDENT.SEXY.POWERFUL. Following the successful launch of the Mustang fragrance brand, the second in the franchise debuts in stores June 2008 New York, NY (March 28, 2008) – Aramis and Designer Fragrances, a division of a subsidiary of The Estée Lauder Companies Inc., announces the introduction of Mustang Blue, a new fragrance for men. Mustang Blue is the definition of confident, sexy and powerful for the Mustang man. Experience the exhilaration of the blue sky, the energy of the waves against the shore and the freedom of the wide open road ahead. Mustang Blue evokes a desire for adventure which makes this fragrance the perfect blue sensation. "The Mustang fragrance had a tremendous reception from Mustang fans as well as others who appreciate the iconic American brand,” says Robin Mason, Vice President of Global Marketing. “The first Mustang fragrance appealed to his bold, daring and legendary side as he drove through the west. Mustang Blue further defines the Mustang man by exploring his adventuresome side via a drive along the California coastline. Mustang Blue will appeal to men who aspire to the freedom of the outdoors, the power of the engine and the confidence to show off their sexier side. Anything is possible in a Mustang,” adds Mason. “We are pleased to partner again with Aramis and Designer Fragrances because they are global leaders in this arena. Together we launched the first Mustang fragrance which became a natural lifestyle extension of this iconic American brand. We tapped into a new demand for fragrance that appealed to the Mustang Man and the Mustang fan base, “ states John Nens, Director, Global Brand Licensing, Ford Motor Company. “We are very excited to launch Mustang Blue because it continues to celebrate the Mustang Man on a new journey,” Mustang Blue, The New Men’s Fragrance “Fresh, aquatic ingredients infused with sage, basil and sandalwood combine to make a clean, clear and compelling fragrance,” says Trudi Loren, Vice President, Corporate Fragrance Development Worldwide for The Estée Lauder Companies Inc. “Mustang Blue confidently accentuates who the Mustang man is; a man who knows how to enjoy the adventure of life.” The fragrance is infused with mint and basil to boost the tantalizing top. At the heart is an aromatic exhale of geranium, sage and artemisia. A cool and crisp intensity radiates from a high-spirited essence of pine and cedarleaf, while the perfect freshness that features spicy, wet cardamom, clove leaf and cypress transports the senses through an intriguing voyage. The sensual masculine back infuses rugged sandalwood with an intoxicating earthy blend of hay and patchouli to create a super sexy, masculine scent. The Mustang Blue fragrance line includes: 1.0oz/30ml Cologne Spray (SRP: $20); 1.7oz/50ml Cologne Spray (SRP: $25); 3.4oz/100ml Cologne Spray (SRP: $32). The Mustang Blue scent will also be available in a 3.4oz/100ml After Shave (SRP: $25). Mustang Blue, the new fragrance for men will launch in June 2008 to retailers nationwide including Sears, JCPenney and Kohl’s and rollout to mass merchandisers and chain drug stores in July of 2008. The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 135 countries and territories under well-recognized brand names, including Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M-A-C, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, Good Skin(TM), Grassroots, Sean John, Missoni, Daisy Fuentes, Tom Ford Beauty, Mustang, Coach and Ojon. Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With more than 280,000 employees and more than 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordvehicles.com. Mustang is one of the greatest automotive sales success stories of all time. Nearly one out of every two sports cars sold in the United States is a Mustang, and remains one of the hottest-selling cars in America. It’s also America’s best-selling convertible.

5/29/08, 8:13 PM	#5
Spirit Bullitt Member Join Date: June 13, 2005 Posts: 217	Will it be available in the same stores as last year's fragrance? I got two bottles last year. Blue fragrance, for my blue car. __________________ 2006 Windveil Blue, Pony Package, IUP, Shaker 500, Dark charcoal cloth seats. Interior Mods: UPR Mirror control knob, UPR A/C Designer knobs, UPR Designer Door Pins (+Valve stems), Scott Drake 1965-66 Flat Glovebox emblem, Scott Drake 1967-68 deluxe dash panel emblem, 1968 Mustang lettering, MGW cupholder bezel, MGW 12V plug pony/chrome, MGW coat hangers, MGW radio knob, Self-painted window switch plates, Etched effects pony decal rear side panels (for my kids), UPR billet pedals. Exterior Mods: Ford Chrome Tip exhaust. Billet fuel door. Chrome trim taillights, third brake light from Moss. Billet antenna from UPR. Chrome U trim around front Pony Package grille. Scott Drake maplight trim and quarter window trim.

5/29/08, 8:35 PM	#7
lowblustang00 Bullitt Member Join Date: November 19, 2005 Location: Central Alabama Car: 2000 V6 Mustang Posts: 407	Did you guys buy the mustang fingernail polish that matched your cars too. __________________ Added For Go: A Kenny Brown Lvl 3 suspension, 1.5inch lowering springs,Struttower brace, Transmission brace, Subframe connectors, Adjustable Caster Camber Plates, Bilstien Shocks, Take off gt bumper and dual exhaust, Flowmaster Mufflers, Mac Cold Air Intake, Underdrive pulleys, Posi unit from DTS, Spec stage one clutch kit Added For Show: 17x9 Cobra R wheels, Mach 1 chin spoiler, GT fog lights, Mach 1 grill delete with American Flag Pony

5/29/08, 9:14 PM	#9
05GT-O.C.D. I lust for a M24 John Join Date: November 6, 2004 Location: Football HOF, Canton OH Posts: 6,189	I tend to like the lighter scents - I may try this one... the tester in the store at least. __________________ When my time comes, mix my ashes with gunpowder encased in brass, point me towards murderer's and pedophile's and let me fly. Ugh, I'm sick of updating my signature w/ my mods. I'll keep my Guns, Money, and Freedom. You can keep the Change.

5/29/08, 10:25 PM	#10
Dougxox Cobra R Member Doug Join Date: July 9, 2006 Location: Hillsboro MO, just south of St. Louis Car: 07 GT/CS vert , 66 coupe Posts: 1,633 Images: 8	GF loves the first one, she should love this one too from the list of stuff in it.... may just have to go.... And it will match my car too.... __________________ 07 GT/CS Vista Blue vert. Ordered 7/7/06, Built 8/2/06, Delivered 8/15/06, wrecked 2/26/07 by valet, Returned 9/14/07. NO MORE VALETS!!! Mods: Cervinis 68 ram air hood. K&N CAI, SCT II W/ personal tune by Doug/Bamatunes. Hood struts. PIAA fog lights, FRPP exhaust. Cashmere stripes, remote start. SHR fuel door, Honeycomb panel, Cup holder, Shifter bezel. GT Concepts seq. tail lights. Midwest mirror trim, Radiator cover, extentions, Fuel rail covers, Strut covers. tint. Ultimate pedals, H13 Silverstars, Zanio. Shelby Leather counsel + E brake, mud flaps, wiper arms. CDC Light bar, Aeroforce gauges, AVIC-Z2 nav, 3.73s, Custom lower grill, Web E. auto top + window, chrome fog light and tail ight trim, clear turn signals and markers.painted roters + calipers Coming: alum ds,, UDP's, Steeda sport springs, Kooks LT's,X, cats. . First stang. First new car ordered. Last edited by Dougxox; 5/29/08 at 10:27 PM.

5/29/08, 5:43 PM	#4
shaun_beauchamp Mach 1 Member Join Date: April 16, 2006 Location: Brew City Car: 06 GT Posts: 853	I am just about out of the first version, so I'll go ahead and switch to my "summer" fragrance...Blue.

5/31/08, 5:52 PM	#13
QuarterHorse GT Member Join Date: December 30, 2006 Posts: 186	Cool. I've got the original version. I'll be sure to pick up a bottle. __________________ "Bold moves happen in this car every day, the kind that get you arrested. There are some vehicles with undeniable purpose. Flatbed trucks carry stuff, Escalades abet social posturing, and the Mustang GT facilitates hooliganism." Car and Driver - 2007 Mustang GT

6/1/08, 10:28 PM	#15
killer66 Newbie Join Date: April 14, 2006 Posts: 33 Images: 1	Can't wait. My 66 smells like like the current Mustang cologne. My 08 will smell like Mustang Blue (after the new car smell goes away).

6/2/08, 1:53 PM	#16
HUTZLERGT Newbie Benjamin Join Date: June 2, 2008 Location: Houston, Texas Car: 2005 Ford Mustang GT (Legend Lime) Posts: 4	What no cologne offered with Legend Lime? Why do the guys in blue get to have all the fun

6/6/08, 2:18 PM	#18
topbliss Mach 1 Member Join Date: May 14, 2008 Location: South Jersey Car: 2007 GT convertible Posts: 677	look what I just bought at Sears Smells really good too! I think its better then the first gen cologne.. __________________ ================== 2007 Redfire Mustang GT Premium Convertible, Black cloth top, convertible soft boot, 5 speed, heated seats, IUP, PTP, Dark charcoal with chamois seats, 18" polished wheels, side air bags, Shaker 500, Wheel Locking Kit, Active Anti-Theft System, spoiler delete, Ford racing X pipe, SLP LM's.. born 10/18/06

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